01.
Hi there!👋 Thanks for your interest in Peipei (Mercedes).
#InnovativeDigitalProductManager
#TechStoryteller and B2BPR
#MusicLover
#Startup
#USCAlumni and OxfordExchange
#TrilingualTrailblazer(ES,EN,ZN)
contact:
[email protected]
www.linkedin.com/in/peipei-mercedes-liu-usc
Peipei in the Eyes of Her Professors
"As my student, Peipei has demonstrated exceptional potential as an innovative digital product manager, excelling in agile methodologies, team leadership, and the delivery of impactful projects."
Jeffrey Thompson
Strategic Client Executive, Oracle
Adjunct Professor, USC
"Actually, Peipei taught me a lot about musical content online, and how it's promoted by platforms and discovered by fans. A pro-active media enthusiast, Peipei took the initiative to research and analyze current practices on music platforms (such as Spotify), and to suggest a new alternative to support both musicians and music lovers."
Freddy Tran Nager
Creative Strategist
Entrepreneur
Professor Of Marketing Communication , USC
Peipei in the Eyes of AI
Listen to discover how Peipei's passion for tech products, media and storytelling is seamlessly integrated into all her past experiences.
#Powered by NotebookLM#AI Native
What is Peipei like in your eyes?
Explore her projects.
01.
Note:
A Social Feature Redefining Music Streaming Recommendation
Based on interviews and surveys with real artists and users, defined and managed the MVP of "Note," enabling users and artists to share lyrics, visuals, and backstories.#ProductManagement#Innovation#MarketResearch#UXUIDesign#FigmaAndMiro#PitchSkills#Storytelling#DataDriven
#Iteration#ArtistsCollaboration
02.
Island Republic：
A Curated Newsletter Highlighting Indie and Niche Artists
Passionate about music discovery, she founded Island Republic, a curated newsletter showcasing indie and niche artists with data-driven editorial strategies to expand audience reach and amplify underrepresented voices.#IndieArtists #EditorialCuration #DataDriven #Chartmetric #EmergingTalent #UnderrepresentedVoices #DSPAnalytics
03.
Business Analysis Case Study: TikTok FYP Algorithm Optimization
Analyzed simulated TikTok user activity and video data using SQL and Excel to generate data-driven recommendations for enhancing the For You Page (FYP) recommendation system and revenue model. Defined key engagement metrics such as DAU and CTR to evaluate content performance and user behavior. Leveraged data visualization to present insights, driving product design and strategic decision-making.#DataAnalysis #SQL #ProductStrategy #DataVisualization #UserEngagement
04.
Shaping the Chinese Narrative for Qualcomm AI Products
As account executive intern in Burson(BCW), led storytelling campaigns and designed localized strategies to communicate Qualcomm’s SoC and AI products.#StorytellingCampaigns #LocalizedStrategies#Qualcomm AI #TechPR
Beyond her passion for music and tech, she also co-produced an ethnographic documentary about the Huichol people,
a Mexican indigenous artisan group,
driven by her deep empathy for human stories and passion for cross-cultural narratives.
04.
Huicholas: Indigenous Life in the Age of Globalized Digital Social Media
The documentary captured their daily lives to promote indigenous cultural preservation and explored the impact of digital media on their traditions, including their interest in K-pop and TikTok, highlighting both challenges and opportunities in modern technology's influence.#CoProducerandEditor#TrilingualTranslator#CrossCulturalCommunication#SpanishToEnglish#AdobePremierePro#LatinoMusicTrend
Her mission is always to create and tell the story of digital products that inspire everyone's creativity and empathy in the AI age.
05.
Working for a startup now, with more innovative products on the way. . .
In spring 2025, Cooperating with Sports Media Start-up OffBall, she will deliver "OffBall at SC," a curated digital media platform for USC sports culture, prioritizing human curation over AI-driven automated aggregation.#Editorial#Startup#DIgitalMediaPlatform#Strategist#ProductManager
03.
Shaping the Chinese Narrative for Qualcomm AI Products
As account executive intern in Burson(BCW), led storytelling campaigns and designed localized strategies to communicate Qualcomm’s SoC and AI products.#StorytellingCampaigns #LocalizedStrategies#Qualcomm AI #TechPR